Why are Japanese also known as Nipponese?

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Nippon is the Japanese name for Japan. So, Japanese are also called Nipponese-very simple-eh?

The Official Imperial Portrait of Tang Dynasty’s Empresses

Nippon means literally ‘the sun’s origin’, which is often translated as the land of the rising sun. The Japanese name Nippon is used mostly for official purposes, including on the currency, in the constitution, on postage stamps and at many international sporting events.